Our Journey
So Far...
WHERE WE BEGAN
“Movement is simply the best preventative medicine known to mankind”
MoveWell didn’t begin with a product. It began with years of observing how bodies adapt, recover and thrive.
We’re Will and Hen — two Physiotherapists with over 30 years of combined experience in movement, rehabilitation and performance environments.
Over the years, we’ve worked with professional athletes, teams and high-performing individuals across the world.
Those years gave us deep insight into how the human body responds to load, stress and repetition, demonstrating a clear message: Elite performance principles apply to everyone.
But perhaps more importantly, they taught us something simple:
Movement longevity isn’t built on intensity. It’s built on good movement foundations. And the most effective movement foundation practices we repeatedly came back to?
Yoga and Pilates.
MoveWell was born from that realisation — and from the belief that the products supporting those practices should be as considered as the practice itself.
WHERE WE LEARNT
What performance taught us about wellness
Our backgrounds exposed us to environments where physical capability mattered.
But what stood out wasn’t peak output — it was durability. The individuals who moved well for the longest weren’t the ones chasing extremes. They were the ones who:
Built strength across full ranges of motion
Integrated breath with movement
Developed control, not just power
Trained the body as a system, not as isolated parts
Practised consistently
Yoga and Pilates naturally embody these principles. They provide:
Full-body compound movement patterns
Strength through range rather than compression
Joint integrity and tissue resilience
Nervous system regulation through breath
Integration of body and mind without complexity
They are accessible. They are scalable. They are sustainable.
And most importantly — people can stick with them. Consistency is the true driver of health-span. Yoga and Pilates make consistency achievable.
WHY YOGA & PILATES
Our take on Yoga & Pilates
We respect the spiritual and restorative traditions of Yoga.
Our focus, however, is functional.
Through decades of experience, we’ve seen that Yoga and Pilates offer one of the most intelligent, accessible and evidence-aligned ways to improve:
Movement quality
Strength through range
Joint resilience
Postural capacity
Stress regulation
Long-term performance
They train the body as one integrated system. They don’t require complex equipment. They don’t isolate muscles unnaturally. They don’t rely on burnout. They provide a base.A base for athletes. A base for busy professionals. A base for ageing well. A base for anyone who wants to move confidently for decades.
When practised consistently, they improve not just flexibility or strength — but movement literacy.
And that underpins everything.
MOVEWELL CO-FOUNDERS
Will Howard
My background is in Physiotherapy and Applied Sports Science, with over 15 years spent in professional sport and international performance environments across the UK, New Zealand and Australia. Career hightlights being - Head Physio roles in Professional Rugby & Football Teams, International Hockey and Sailing Teams.
Those years weren’t just about performance outcomes — they were about understanding durability. That experience shaped how I think about wellbeing today: not in terms of short-term results, but long-term movement capacity.
Today, I bring that same obsession with long-term performance into business. As Co-Founder of MoveWell, I lead brand strategy, product development and growth — blending clinical credibility with design-led simplicity.
I’m fascinated by the intersection of physiology, creativity and how simple, well-made tools can elevate a consistent practice —transforming health one step at a time.
At MoveWell, I focus on building a brand that blends clinical credibility with intelligent design — creating products that quietly support better daily habits.
Outside of work, I live what we promote: time outdoors, steady effort, long days moving in different ways, in the main you’ll find me chasing waves, throwing shapes, or disappearing on a fully loaded bike.
MOVEWELL CO-FOUNDERS
Henry Abrahams
Hen’s journey began in Sports Science, Strength & Conditioning before training as a Physiotherapist — giving him a rare dual perspective: how to build performance, and how to rebuild it.
He has worked at the highest levels of UK and European sport, including:
• Academy Physiotherapist for Premiership Rugby (Team Bath)
• Physiotherapist for GB Rowing
• WWE professional wrestling
• Wimbledon & the LTA
• Jaco-Alula Pro Cycling Team
• Uno-X Pro Cycling Team
His philosophy is simple:
Strong movement foundations unlock everything else.
The body thrives on integrated movement. Not isolated muscles. Not disconnected exercises. But coordinated, controlled, whole-body motion.
Yoga and Pilates align seamlessly with that philosophy — developing strength, control and mobility together, supported by breath and awareness.
As Co-Founder of MoveWell, Hen brings together deep clinical insight and a strong creative instinct to lead our Creative Direction and Sales strategy — ensuring the brand communicates with clarity, integrity and impact across every channel.
Outside work, you’ll find him on a road bike, mountain bike, or out trail running — happiest somewhere between a climb and a descent.
CREATING A BETTER CHOICE
Raising the standard
We launched MoveWell in 2022 to supply forward-thinking studios, clinics and wellness spaces who understood the value of quality and responsibility.
Today we supply boutique studios, conscious retailers and leading hospitality wellness spaces — including three of the world’s top 50 hotels.
But growth isn’t the headline.
Raising the standard is.
Our products are shaped by:
Commitment to the highest levels of function and durability
Commitment to responsible materials and manufacturing
Clinical understanding of how bodies adapt
Appreciation for integrated movement
Design that supports daily practice
Because the tools supporting your movement should enhance it — not undermine it.
STRONG FOUNDATIONS
The future of wellness is foundational
From everything we’ve seen — in clinics, studios and real life — one truth stands out:
Movement is the most powerful preventative health intervention we have.
Not extreme movement fads.
Not complicated systems.
Integrated, full-body, repeatable movement.
Yoga and Pilates offer that foundation.
MoveWell exists to support it — with products that honour both your body and the environment.
Create Space.
Build Habits.
Elevate Movement.
